S1, Ep3 The ’cool’ test: What can advertisers teach us about designing places people love? With Adam Ferrier and Andy Low.

Fact: People are willing - happy even - to pay more for their scrambled eggs if they're eating them in a 'cool' cafe. The value of 'cool' to business is undisputed.

But if we take it a step further, can large organisations really embody 'cool' - and attract talent - when it comes to designing their workplaces?

Here's where the advertising industry really excels. They've had the jump on designers and developers when it comes to understanding people and grabbing their attention. They know how to make audiences feel, think and behave - all invaluable to creating exceptional places to work.

Our designer Andy Low joined brand strategist Adam Ferrier, who's been behind some of Australia's best known advertising campaigns. Tune in for a lively conversation on the power of brand thinking and the value of 'cool' in design.

 

This episode of Hassell Talks was recorded on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past and present. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.